cadooz creates new rewards shop for BonusCard.ch AG
The digital redemption site for BonusCard.ch AG, on which points can be exchanged for attractive rewards, meets up-to-date requirements and offers a modern customer experience
cadooz, an incentives specialist and business unit of epay, a leading full-service provider of payment and prepaid solutions in Europe, has created the new online rewards shop for BonusCard.ch AG, one of the most popular rewards programs in Switzerland. Every time a user makes a purchase with their Visa credit card, they earn valuable reward points. These reward points can either be converted into a credit towards their statement or be redeemed for attractive rewards. As a digital incentive specialist, cadooz has completely relaunched the online rewards shop. Among the respective websites of Visa Bonus Card and Visa LibertyCard customers, a rewards shop is now available which satisfies up-to-date demands for security and convenience as well as offering a modern user experience.
In developing the new rewards shop for the Swiss BonusCard.ch AG, the German-based incentive specialist cadooz has implemented a leading digital incentive solution and gained another important customer in Europe. “With this step, we are continuing our international growth path. The rewards shop for BonusCard.ch AG delivers a front end experience for the perfect customer journey and coupled at the back end with efficient processes and seamless integration,” explains Stefan Grimm, managing director of cadooz.
The challenge of integrating the shop into the existing system
Particularly challenging was the integration of the redemption shop into the existing rewards program system, as well as the implementation of a number of interfaces, including one for loading points. A flexible redemption system was also developed, since the cards are available in different forms (Visa Bonus Card Classic, Gold and Exclusive, LibertyCard and LibertyCard plus). The shop had to be able to display different rewards for the different credit cards. Since the new rewards shop went live in March 2019, a significant increase in rewards collected has been registered – an indication that users are impressed by the convenience and usability of the digital shop.
“By introducing this new, state-of-the-art rewards shop, we are bringing our rewards program a qualitative step forward and offering our customers and partners a modern e-commerce platform which meets our user experience requirements,” explains Max Nunziata, CEO of BonusCard.ch.
The BonusCard is one of the most popular rewards programs in Switzerland. Around every 50th resident uses the versatile services of this credit card. Consumers pay by cell phone and at the contactless terminal, can use the credit card abroad, and also use numerous insurance services. BonusCard customers collect reward points every time they use the card, too, and can collect particularly large numbers of points at certain stationary and online retailers.
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