Employee Benefits

Employee Appreciation Day

Employee Appreciation Day, observed in America on March 6th, is not generally known in Germany yet, but is increasingly gaining significance. Why recognitin is vital for employees and companies. And how incentive marketing can help. 


Employee Benefits

Survey Results: Seasonal Gifts for Employees

What do employees want from their employers in the festive period and how widespread is this gesture in Germany anyway? Together with the market research institute Ipsos, cadooz investigated this very topic in a representative online survey with 1,000 participants aged between 16 and 70.*


Employee Benefits

Using employee benefits to boost employee loyalty

Finding and recruiting qualified, motivated employees can be a real challenge, as many in HR will know all too well. There are currently too few properly qualified applicants to fill the amount of vacancies on the job market. Under these circumstances, it can be difficult to know how to set yourself apart as an employer in order to attract the right kinds of applicants.


Employee Benefits

Incentive Marketing - Using Gifts to Advance Company Goals

In today’s business world, we have a broad range of possibilities and strategies by which to promote company goals through gifts and discounts. Of course, this is not necessarily an entirely simple process, with the tax authorities keeping a very close eye on such transfers. We provide you with an overview of the various incentive marketing options and their tax implications.