Employee Appreciation Day, observed in America on March 6th, is not generally known in Germany yet, but is increasingly gaining significance. Why recognitin is vital for employees and companies. And how incentive marketing can help.
What do employees want from their employers in the festive period and how widespread is this gesture in Germany anyway? Together with the market research institute Ipsos, cadooz investigated this very topic in a representative online survey with 1,000 participants aged between 16 and 70.*
While marketing experts will immediately know what this term stands for, people working in other areas are unlikely to be as familiar with it. However, incentivization is relevant across the board; not just the marketing department!
Finding and recruiting qualified, motivated employees can be a real challenge, as many in HR will know all too well. There are currently too few properly qualified applicants to fill the amount of vacancies on the job market. Under these circumstances, it can be difficult to know how to set yourself apart as an employer in order to attract the right kinds of applicants.
In today’s business world, we have a broad range of possibilities and strategies by which to promote company goals through gifts and discounts. Of course, this is not necessarily an entirely simple process, with the tax authorities keeping a very close eye on such transfers. We provide you with an overview of the various incentive marketing options and their tax implications.
You will find fascinating posts on all aspects of incentive marketing in our cadooz blog. We are an expert in national and global incentive marketing. Day in and day out, we concentrate on innovative solutions and ideas for incentivizing.
Decide for yourself which types of cookies and similar technologies we use. For more information about individual cookies and similar technologies, please refer to our Data Privacy Data Privacy Statement.
Essential cookies guarantee functions that enable the intended use of our website. Only cadooz GmbH has access to these cookies (known as “first-party cookies”) and uses them to ensure the navigation of our website or access to secure areas of the website, for example. Your consent is not necessary for the use of essential cookies.
Essential cookies cannot be deactivated via cookie settings. You can always deactivate cookies in general in your browser.
We, and third parties, use analysis cookies in order to better understand the use of our website and to improve our service.
With the aid of these cookies, we can calculate site traffic and the effect of certain pages of our website, as well as
optimize our content, for example.
We also use these cookies to make it easier for you to use our site and also to provide support.