Reference: Sales Promotion B2B

tesa SE

tesa SE wants to put particular retail focus on six product groups. A retail promotion is intended to incentivize retailers to advertise and sell the products in a more targeted manner.

In the “6 out of 6 Promo”, retailers receive high-quality headphones or lottery tickets for Aktion Mensch if they participate in at least two promotions.

Attractive rewards and the flexible nature of the promotion motivates retailers to place the products prominently in their catalogs and on their websites, generating more sales.