Reference: Sales Promotion B2B
tesa SE
Challenge:
tesa SE wants to put particular retail focus on six product groups. A retail promotion is intended to incentivize retailers to advertise and sell the products in a more targeted manner.
Solution:
In the “6 out of 6 Promo”, retailers receive high-quality headphones or lottery tickets for Aktion Mensch if they participate in at least two promotions.
Result:
Attractive rewards and the flexible nature of the promotion motivates retailers to place the products prominently in their catalogs and on their websites, generating more sales.