Reference: Sales Promotion B2C

ARAL

Challenge:
ARAL aims to acquire new customers with an attractive sales promotion.


Solution:
ARAL’s Germany-wide media campaign attracts attention with its “Fill up and watch a movie” promotion. When customers fill up with a total of 100 liters, they get a MovieChoice MovieGiftCard or a DVD at a special promotional price.

Result:
Following on from its first “Summer Movies Promotion 2011”, cadooz put almost one million MovieChoice MovieGiftCards in circulation in its successful follow-on campaign.