Reference: Sales Promotion through collaborations

Pernod Ricard

When they taste the Lillet and Ramazzotti brands from Pernod Ricard, consumers should be given a particular incentive to take away products during the promotion and thus to have a positive effect on sales, familiarity with and the image of the brands.

When the customer tries the product, the attention of the end consumer is drawn to the fact that he can enjoy a high-quality photo shoot free of charge with the cooperation partner studioline if he makes an immediate purchase. He is given a personalized gift card that he can then redeem in the studio of his choice. There is an additional strong incentive to buy a bottle. The tasting stands are co-branded in exactly the same way as the gift cards. cadooz designed the promotion together with the two parties and organizes and manages the discussions between them.

The Pernod-Ricard taster team is provided with a tool that makes it easier to encourage customers to try the product at home, too. This boosts sales. The cooperation creates new customer potential on both sides and has a positive effect on brand identity and familiarity.