When they taste the Lillet and Ramazzotti brands from Pernod Ricard, consumers should be given a particular incentive to take away products during the promotion and thus to have a positive effect on sales, familiarity with and the image of the brands.
When the customer tries the product, the attention of the end consumer is drawn to the fact that he can enjoy a high-quality photo shoot free of charge with the cooperation partner studioline if he makes an immediate purchase. He is given a personalized gift card that he can then redeem in the studio of his choice. There is an additional strong incentive to buy a bottle. The tasting stands are co-branded in exactly the same way as the gift cards. cadooz designed the promotion together with the two parties and organizes and manages the discussions between them.
The Pernod-Ricard taster team is provided with a tool that makes it easier to encourage customers to try the product at home, too. This boosts sales. The cooperation creates new customer potential on both sides and has a positive effect on brand identity and familiarity.
Decide for yourself which types of cookies and similar technologies we use. For more information about individual cookies and similar technologies, please refer to our Data Privacy Data Privacy Statement.
Essential cookies guarantee functions that enable the intended use of our website. Only cadooz GmbH has access to these cookies (known as “first-party cookies”) and uses them to ensure the navigation of our website or access to secure areas of the website, for example. Your consent is not necessary for the use of essential cookies.
Essential cookies cannot be deactivated via cookie settings. You can always deactivate cookies in general in your browser.
We, and third parties, use analysis cookies in order to better understand the use of our website and to improve our service.
With the aid of these cookies, we can calculate site traffic and the effect of certain pages of our website, as well as
optimize our content, for example.
We also use these cookies to make it easier for you to use our site and also to provide support.