Reference Pernod Ricard

Challenge:
When they taste the Lillet and Ramazzotti brands from Pernod Ricard, consumers should be given a particular incentive to take away products during the promotion and thus to have a positive effect on sales, familiarity with and the image of the brands.

Solution:
When the customer tries the product, the attention of the end consumer is drawn to the fact that he can enjoy a high-quality photo shoot free of charge with the cooperation partner studioline if he makes an immediate purchase. He is given a personalized gift card that he can then redeem in the studio of his choice. There is an additional strong incentive to buy a bottle. The tasting stands are co-branded in exactly the same way as the gift cards. cadooz designed the promotion together with the two parties and organizes and manages the discussions between them.

Result:
The Pernod-Ricard taster team is provided with a tool that makes it easier to encourage customers to try the product at home, too. This boosts sales. The cooperation creates new customer potential on both sides and has a positive effect on brand identity and familiarity.