Reference: Sales Promotion B2C
Melitta
Challenge:
Develop solution for boosting sales of Melitta coffee specialties.
Solution:
Consumers purchase two promotional packs of Melitta Cappuccino in store and get one MovieChoice MovieGiftCard for free. From the idea through implementation and management of the campaign, cadooz looks after the process every step of the way.
Result:
A POS strategy for boosting sales of Melitta products in conjunction with cadooz that has proven successful since 2009.