Reference: Sales Promotion B2C
Hewlett-Packard
Challenge:
Looking for a mechanism to increase the purchasing of HP printers and printing accessories.
Solution:
Implementation of a cashback promotion:
1) Whoever buys a promotional product during the promotional period shall additionally receive a €15 GasGiftCard for free.
2) Whoever buys two HP print cartridges shall receive the cheaper product at 50% discount off the purchase price. This is reimbursed using the VISA credit card.
Result:
Effective promotion which was implemented successfully by Hewlett-Packard both in 2009 and 2010.
