Reference: Advantage Club
Wüstenrot
Challenge:
German home loan bank Wüstenrot Bausparkasse AG wanted to secure high-quality magazine articles and offer clear benefits in the housing sector for users of their online services.
Mechanism:
In early 2018, an extensive network of partner shops was built and a platform was launched addressing themes related to housing and living. The advantage club includes discounts on the modernization and renovation of real estate. In addition, the cadooz advantage club was integrated with relevant store partners so that as well as offering members cashback rewards for online purchases, discounts were offered on purchases made in local stores.
Result:
The users response to the cadooz offer was very positively, and in the first year, Wüstenrot reached 140% of its targets.