Social media gifting and digital gifting: New heights in retaining customers?
Winning customers and maintaining their loyalty to a company or brand is one of the biggest competitive challenges in any industry. Whether B2B or B2C, new customers are not a secure or reliable asset for the business until you can retain them over the long term.
All about us in HR (the Human Resources department)
Everyone knows that the HR department at cadooz acts as a business partner for all specialized departments and for executive management. We partner with them to make cadooz a 21st-century employer. To do this, we rely on the input of our co-workers and our subject-specific expertise.
Incentives for Promoting Sales Through Add-ons
Offering add-ons with a product is a popular, albeit not especially new, approach with a proven track record. Consumers are familiar with the concept of extra benefits and not always aware that these are part of an incentive marketing strategy.
Presentation of Our Hamburg Location
cadooz GmbH’s offices are located in the Alstercity complex, in Hamburg’s Barmbek Süd district. We began our journey in 2000 with just four employees. Today, we have a staff of 90 “cadoozies” and our offices take up much of our building’s eighth floor. From here, we have a wonderful view of the Osterbekkanal and different sections of the city.
Incentive Marketing - Using Gifts to Advance Company Goals
In today’s business world, we have a broad range of possibilities and strategies by which to promote company goals through gifts and discounts. Of course, this is not necessarily an entirely simple process, with the tax authorities keeping a very close eye on such transfers. We provide you with an overview of the various incentive marketing options and their tax implications.
What is Emotional Customer Loyalty?
According to studies, discounts and offers alone no longer suffice when it comes to establishing long-term customer loyalty to a company or brand, and do little to make customers less inclined to swap providers. However, companies that succeed in inspiring enthusiasm and satisfaction, in turning customers into fans, are more likely to prevail against others, and to reap numerous, more concrete benefits.