Reference: Sales Promotion B2C
Ferrero
Challenge:
Search for a way to promote the sale of all Ferrero refrigerated products in the food retail sector.
Solution:
Instant Win campaign: The consumer purchases the special-offer product, opens the packaging and enters the code on the campaign website. MovieChoice MovieGiftCards are raffled off among all participants. In cooperation with an insurance company, cadooz gives away MovieChoice MovieGiftCards as an incentive.
Result:
Successful follow-up to the Ferrero refrigerated products campaign in 2014. In this case, cadooz contributed not only a MovieChoice MovieGiftCard but also a climbing park family voucher as bonuses.
