Who do you trust more? A billboard or a friend? You are more likely to take a product recommendation from someone you know than from an advertisement. The same is true for 92 percent of your customers. Makes you wonder what kind of friends the other 8 percent have ... anyway, that’s beside the point.  

But there’s one big takeaway here: if your product or service is recommended by friends, they will sit up and take notice on average twice as often as they would if they hear about it through advertising. This also increases the probability of purchase.  

The refer-a-friend model, also known as “customers recruit customers,” takes advantage of this stat. You know the principle: existing customers convince friends and acquaintances to buy a product or sign up for something. When they do, the person who recommended them receives a bonus. The bonus is only paid out after a successful transaction. That’s what makes this model so easy to evaluate. The chances of success depend partly on the quality of the offer and partly on the bonus. We can take care of the most attractive form of bonus.  

Our BestChoice gift cards are easy to use. They can be conveniently delivered by email. Above all, they offer a wide choice: you can leverage your target group’s affinities with themed vouchers or exploit the full breadth of our portfolio with our universal gift cards. There is something for everyone, making our BestChoice gift cards true customer magnets.